Sharp drop in News & Record print circulation

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GREENSBORO, NC -- After leveling off somewhat in 2011, the News & Record's print circulation returned to a years' long trend of decline. Sunday circulation fell by 5.4 percent in the six months ended October 31st and was down 6.1 percent year over year. Weekday circulation was down by 4.3 percent in six months and 4.7 percent for the year.

According to the Audit Bureau of Circulation:

Sunday: 81,600
6 month change: -5.4% (-4,634)
12 month change: -6.1% (-5,332)

Weekday: 54,789
6 month change:  -4.3% (-2,485)
12 month change:  -4.7% (-2,700)




There are anecdotes that reader disappointment with publisher Robins Saul's decision to prohibit the paper from taking an editorial stance on North Carolina's anti-gay marriage amendment may have contributed to the resumption of decline, but it's likely, in my opinion, that may have only been an aggravating factor in a larger industry trend. I wonder how their online audience is doing?

Since 2005:

Sunday circulation: Down 27% (-30.054)
Weekday circulation: Down 42% (-40,330)