News & Record no longer providing free papers to Guilford County classrooms

As a participant in the Newspapers In Education program, The News & Record has, for years, offered free newspapers to Guilford County public school classrooms. Teachers used these papers in a variety of instructional activities in a variety of subjects and grade levels.

The News & Record's description of the program says:

Classroom papers are sponsored by local businesses at the cost of 14 cents per paper. The News & Record pays the balance of the cost per paper and does not profit from the NIE program. 

Although the News & Record's description still says that the papers are being provided "at no cost," that's out of date and schools are being asked to pay this year.

I'm wondering why. We all know times are tough for newspapers, but what drove this change? Did the business sponsors dry up? Is the N&R trying to develop a new profit center? I've emailed News & Record publisher Robin Saul a link to this post and asked him to comment.